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Strategic creativity for communications & design

Imaginary Life helps forward-looking organizations with a unique combination of  strategic creativity, design thinking, insights, communications. For more information please contact: info at imaginary life dot net.

Except where otherwise noted, all work and content on this website is protected and licensed under a Creative Commons Attribution 4.0 International License.

Nordic By Nature Publishing

Nordic By Nature started as a podcast of 11 episodes, inspired by Arne Naess, the Norwegian philosopher who coined the term ‘deep ecology’. Our interviewees were not chosen to represent society at large, but rather because of their ability to … Continue reading

Futurescaping Internet

Imaginary Life had the chance to interview global innovators on the future of Internet and broadband on Society, Business and Culture., traveling and creating several online TV web shows, articles and radio shows. A small handpicked team worked on creating … Continue reading

Healthcare Design

Strategy & Service Design. Tanya was hired by a top innovation agency to lead two major service design projects for Healthcare; the first was to define how to set up a Fast track system for humanitarian health cases, and the … Continue reading

Design development

Imaginary Life’s founder is a strategic creative director and copywriter who leads cross displinary teams for clients and their agency partners. As senior copywriter for the masterbrand strategy for Assa Abbloy included B2B and B2B2C messaging; creating the ethos and … Continue reading

Global Design Strategy

Design Strategy, Research & Copy. The global telco provider Ericsson wanted to apply it’s new brand visual identity to it’s work- beyond placing a logo on hardware products. How does a coherent design shape services and digital interfaces across all … Continue reading

Consumer insights

Strategy, Insights & Copy. For the telco company Vodafone, informed service design development for NOw+ offering by translating user mobile behaviour data into 3 target group profiles, detailing their needs and behaviour in magazine style presentations. The work included benchmark … Continue reading

360 design philosophy

Strategy, Insights, Concepts & Copy. As creative lead strategist, insights and sole copywriter for the Iittala brand for over 3 years, Imaginary Life’s founder worked with all aspects of brand, product and communications development for the platform Against Throwawayism, defining … Continue reading

Destination branding

Imaginary Life has worked extensively for Visit Sweden and partnering organisations such as the Swedish Institute, Foreign Office, Invest in Sweden agency, who collectively are responsible for communicating Sweden abroad, over a period of a decade. Worked included the core … Continue reading

Innovating AI

Working in the role of Director of Global Insights for Strategy, Research, Insights for Huawei Innovation, Imaginary Life lead its own team on exploratory consumer insights work and brand strategy, briefing all partners on a new brand vision for product … Continue reading

The heart of healthtech

Various strategic projects under Chief Design Officer at Philips culminated in the synthesized internal design research work into a new design philosophy; with leading principles, values, criteria and definitions that describe the benefits, aspiration and design ethos of Philips Healthtech, … Continue reading

Storytelling about places

Strategy, Research, Design. Connected curation with exhibition design and created a communications platform for Nordtroms museum to convey the diverse cultural heritage of the Northern Norway. 7 content arenas formed the basis of all communications strategies and briefed the curator … Continue reading

The Foundation for the Contemplation of Nature

Imaginary Life works closely with the Foundation for the Contemplation of Nature on ongoing research and conference papers into Wellbeing. The Foundation for the Contemplation of Nature offers experience-based Resilient Leadership courses and workshops. It’s headquarters are based in a … Continue reading

Multi-media music

Strategy, Insights & Communications. Stockholm based agency Strobe created and worked on a 3 year multi-media global communications platform that brought Absolut into music after 20 years of art and fashion, directing a number of partnering agencies across all media … Continue reading

Connecting People for Good

Heroes TV show creator Tim Kring, Nokia, and agency partners needed to bring their multi-platform gaming concept for Nokia to a wider audience than ARG gamers. The Imaginary Life team created a core target group engagement strategy and partnership marketing … Continue reading