Imaginary Life

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A personal message

It’s been an honour to be in touch with Lighthouse Relief volunteers, Joanna Ågren and Jonny Bradford, and follow their personal experiences helping refugee migrants in Greece. They have really proved that a few determined people can make a massive difference to so many. They have also opened my eyes to the plight of refugees and the terrible reality they are facing.

Check outJoanna and Jonny’s Facebook page in Swedish, and the blog, in English. Their testimony shows how much of the help in Greece is actually coming from independent volunteers – private individuals mobilising themselves, without any formal help. These volunteers have taken it upon themselves to go to Greece, often not knowing what they can do to help until they arrive and meet other volunteers on the ground (including the refugees). In addition, the response of the local Greek population is very moving.

This is Jonny and Joanna’s second trip to Greece. The first trip they saw firsthand how bad the situation was. They felt that they could have a bigger impact by fundraising beforehand in order to purchase supplies and fill a van with tools to help a small Swedish NGO, Lighthouse Relief, build a more humane camp.

In addition, I learned from Jonny and Joanna that the official refugee camps are not humane places. They are also not well equipped, lacking in food, supplies, amenities, not to mention medical care. They are policed and fenced in, and many of the refugees fear being imprisoned indefinitely in these camps.

While governments in Europe spend extraordinary amounts erecting fences along their national boundaries, not one government penny has been spent helping the refugees flee war-torn Syria and Iraq. Not one penny on food and supplies in Idomeni or the shores of Lesbos. Even worse, our governments’ response has been to add to the challenges the refugees face, blocking them from applying for asylum- which, until very recently, was deemed to be a very basic human right.

The blanket decision to demote and declassify all non Syrian and Iraqi nationals to “migrant” status (as opposed to refugee) blatantly ignores all the international humanitarian laws and mandates that have been set up since the second world war. This is not a “refugee” crisis, but a crisis of neglect, an ethical crisis. The inability of the EU to respond rationally, with problem-solving solutions and long-term planning, is only increasing the crisis incrementally by the day. How many days can a person go without adequate food and shelter? The official hotspot camps set up by the military are full to bursting. At the same time, Jonny and Joanna estimated that around 40 percent of the refugees they saw in the camps in Greece (official and unofficial) are children under the age of 12.

This week’s blog post is the story of one family’s journey from Syria, written by a refugee, Mohammed Abdi, who helped Joanna and Jonny translate at Idomeni. I urge you to spend 5 minutes reading it. May his testimony serve to dispel any doubt you may have in your mind about the urgency of the crisis, and the responsibility the international community has to avoid an atrocity of wilful neglect.

Thanks for reading.

idomeni

Who we are

Imaginary Life is a brand development agency. We are a network of creative thinkers, doers and makers working with cultural and commercial projects that imagine the future.

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Jonny and Joanna for Lighthouse Relief

Over the next few weeks we will be following the efforts of two independent volunteers Joanna Ågren and Jonny Bradford, in Lesbos and Athens in Greece and following Jonny as he drives back to UK via the Balkans, helping refugees and migrants on the way. You can follow the blog Together2016 as we speak to them daily and write down their personal experiences on the ground.
If you are in Sweden and would like to make a donation, please Swish Joanna on: 0736-800 444. Absolutely all the money collected goes to supplies — No donation is too small.

JONNY & JOANNA

The situation is acute. Currently, Iranians are more than 10 days into hunger strike in the Calais camp after French riot police, armed with tear gas and bulldozers, cleared away a makeshift refugee camp known as ‘The Jungle.’ The French police destroyed a section of temporary shelters, leaving about 3,500 refugees and other unauthorized immigrants scattered and homeless. Ironically, the French authorities described this action as a humanitarian effort.

Hunger striker in Calais

Photo by Ai Wei Wei

Meanwhile, in countries where refugees have been seeking safe passage to the EU, we see an incresed lockdown, with no end in sight. Slovenia closes the main Balkan migration route toward western Europe, demanding valid EU visas at their borders. Serbia also closes its borders with Macedonia and Bulgaria. Thousands of people who are currently stranded in Greece will not be allowed to proceed north through Macedonia towards Serbia, Croatia, Slovenia and Austria. Slovenian PM states at the EU summit that they will only allow passage to those with documents required by members of the Schengen passport-free travel zone. Meanwhile Turkey uses migrants to broker a deal with EU, offering to ‘take back’ some migrants.

It seems we have forgotten that in 1948, we created the Universal Declaration of Human Rights, which upholds access to asylum as an incontestable human right. In 1951, the UN refugee convention was created, providing the LEGAL basis for signatory countries to offer asylum to refugees arriving on their soil.

The ‘Water Cooler’ checklist

Facilitating meaningful communications within a project.

Sometimes the most simple and obvious tools are the best. Especially when working across teams and trying to align thinking with clients. It’s not a case that the brief is always ‘wrong’, but creative teams and management can often have fundamentally different interpretations of a shared process and expected output, even if the project has been outlined and signed off.

In addition, critical information doesn’t always fall into the templates of strategic documents and briefs. Things change, and changing viewpoints must be taken into account. The ‘water cooler checklist’ summarises the kind of hard truths that usually only come out after meetings, by the water cooler. Do we all have the same vision? Is this mission or specific goal relevant and meaningful to the project? Turning these simple questions into a quick online survey tool enables anonymity, and can be used to trouble shoot specific issues. The questions in the water cooler checklist can ask some very basic key questions:

What is the vision and mission now?
What was the big issue or most important takeout of the last meeting/ exercise, etc.?
What are the biggest risk factors moving forward?
What still needs to be answered?

At home, in exile.

Here is an article that first appeared in The Forumist in December, 2014.

At home, in exile.
Changing Places with Ninos Dankha, Prince of Assyria.

It’s easy to compare Ninos Dankha’s sultry tones to the searching expression of Nick Drake, or the pared-back honesty of Tim Buckley. It’s certainly in that Hall of Fame that he belongs. His cathartic approach to music conjures unmentionable longing: all the joy and sadness of the world. His voice has a natural, emotional intensity and restraint that can’t be feigned. The rhythm is definite, but slightly reticent and offbeat. The melodies are original, yet hauntingly familiar. Changing Places is an album that you will revisit, with renewed meaning, time and time again.

“I wanted to say ‘I am the Prince of Nothing, I’m not from anywhere.”

NINOS DANKHA  PRINCE OF ASSYRIA

NINOS DANKHA PRINCE OF ASSYRIA

Photo: Truls Andersen

Q: The name, Prince of Assyria, was it intended as a provocation?

A: At the time, I think it was. But you know, the name – it was in 2007. It was more tongue-in-cheek and less loaded somehow. I just wanted to say ‘I am the Prince of Nothing’, because Assyria doesn’t exist. I wanted to say I’m not from anywhere. I’m brought up here in Sweden, and have been here since I was one year old, but I’m always asked where I am from. For me to say I’m Swedish would have been the real provocation.

Q: And now more than ever, that’s a provocation?

A: Yes, I think it still is. Europe is freaking out again. Blaming a whole range of complex issues on immigration. It’s the easy answer that sounds logical and believable, but it’s dangerous to opt for easy answers in challenging times. We need more critical thinking. More solutions. At least now there is a public debate. When there is no dialogue opinions go unchecked and never get challenged.

Gates of Ishtar at the Pergamon museum, Berlin

Gates of Ishtar at the Pergamon museum, Berlin

Photo: by Ninos Dankha

Q: So what is the solution?

A: That’s the discussion we should be having, especially in the media. I hope it’s time for a more intelligent discussion on what the solutions really could be. Most of all, I hope that the new generation can find the confidence within themselves to design these solutions. The issues today are diverse: restrained resources, failing economies based on an outdated model. We’ve turned ourselves into consumers heavily reliant on cheaply produced, throwaway goods. It isn’t sustainable. This is happening and neither Europe nor Sweden can blame it on the ‘outside.’

Q: In a way, Sweden needs to believe the story about itself that the rest of the world believes. Are you also still defining your place in the world?

A: Yes, in more ways than one. I used to dance. Making music was a natural progression. It’s just about creating something, letting whatever it is inside you flow through you – even if it is blocking you. If you focus on just the blockage, or the problems, you lose your focus and can’t be creative anymore. Being creative is the way out for all of us. The difference is, in dance there can be total silence while the movement continues. This is hard to do with music. I’m still learning how to not overexpress – to be more confident and transparent in silence and slowness. It’s a thin line.

Ninos Dankha

Ninos Dankha was a dancer

“In dance there can be total silence while the movement continues. This is hard to do with music.”

Photo: www.hotelpalmer.com

Q: What music are you listening to now?

A: So much Ryuichi Sakamoto today, it’s the weather! I also listen to folk music like Karen Dalton. I had 16 Horsepower on just now.

“I think I am letting go of the commercial make-up. Changing Places
is self-produced, but besides that there isn’t too much post-production either.”

Q: Your music has been described as ‘Swedish Melancholy’. Is there such a thing?

A: Yes, I suppose so. I think I’m trying to tap into some sort of universal mix of joy and sadness. That’s melancholy for me. When I think about Swedish melancholy I think about gentle, melodic voices. A shift from major to minor. In Egypt, they sing their heart outs with so much sadness! In Mexico, they celebrate death with joy – but it’s all the same feeling in those blue notes, wherever you go. It’s just a matter of rhythm or ‘touch’ that defines the cultural aspect, and even the cultural differences are not confined by national boundaries. Very little is.
Q: It’s more of a changing landscape. So it’s apt that Changing Places is the last Prince of Assyria album?

A: Yes. The first album Missing Note was well received, and I’m really grateful for that. There have been a lot of great people involved in Prince of Assyria. But now I have to find out what’s next. I think I’m letting go of the commercial make-up. I’m trying to learn how to have far less production. Changing Places is self-produced, but besides that there isn’t too much post-production either.

Photo: Ninos Dankha

Q: Yes, it feels closer. Your version of Song to the Siren in particular: You can feel the air. What are you working on now?

A: Right now, I’m writing lyrics for the third album. It will be called Prince of Assyria, by Ninos Dankha. It’s a transition. After that I can finally leave the Prince of Assyria project and see what I can do. Mentioning Assyria makes people scared and it scares me too. If I let go of that identity what am I?

Q: Maybe it’s enough to start being Ninos Dankha and see what happens?

A: Yes. That’s more than enough for anyone! There’s no need to go on justifying my existence. From now on it’s just about the music.

Text and interview by Tanya Kim Grassley

Bring along joy:
https://www.youtube.com/watch?v=yDCdS0P-4kE

Tears of joy:
https://www.youtube.com/watch?v=Irui1E-mcPk

Press contact:

info@princeofassyria.com

Prince of Assyria Website: http://princeofassyria.com

 

Torsten and Wanja Söderbergs pris 2015 – Ilkka Suppanen.

Ilkka Suppanen is the winner of this year’s prestigious Torsten and Wanja Söderberg’s prize. Here is an introduction from Ilkka that is soon to be published in the prize catalogue.

Ilkka Suppanen 2015

Ilkka in Milan, 2015

Looking back, dreaming about the future. I am very honoured to receive this prize. It’s given me a chance to look back at my life and feel gratitude for all the opportunities I have had since I was a young designer. Every bit of positive feedback gives a designer confidence to continue developing their thought process, no matter where they are in their career.

For me, drawing is a very important part of my thought process. Drawing allowed me to become a designer. And I think the drawings in this catalogue describe my journey as a designer more than words ever could. Drawing has helped me navigate a complex world ruled by words. It helped me to continuously ask questions about the role of design, from designing products and environments to thinking about the larger, more complex systems that govern our world, and what is possible in the future, with all the human creativity and technology available to us.

As soon as I could hold a pencil I started scribbling, but it was at school that drawing started to have a particular significance to me. Although I was verbally articulate, I soon realised that my imaginary world was made up of images, not words or text. I could not understand why I was not allowed to draw my way through every class! It turned out that I am heavily dyslexic. In those days there was no diagnosis, so school was very difficult for me. Drawing became my refuge. It was the only way I could get praise from teachers or make my schoolmates laugh. Through drawing, I had a chance to develop my interests and get a higher education studying architecture and design.

Drawings is a reiterative process, an act of exploration, questioning and discovery, where the drawing takes on a life of its own and reveals more questions that need to be answered. Anyone who draws understands this. Technical drawings are the last defining work done in the design process, but drawing throughout the whole design process helps me to continuously ask questions, testing a concept again and again until the solution is ‘justified and correct.’

I look back at the drawings of my heroes, Alvar Aalto and Eero Saarinen. I look at their drawings and I am in conversation with them. In Alvar Aalto’s drawings you can see several scales sketched in a one single piece of paper simultaneously: this represents his holistic view on design. Just one drawing holds all that knowledge. Eero Saarinen could try and solve multiple problems in a one single drawing. I saw a plan of a skyscraper and an evaluation matrix of possible future wives in one drawing! These heroes showed me how drawing is a way of dreaming the future. And for me that sums it up. That’s a designer’s job. It’s what we are trained to do. I believe the most important work for a designer today is to share their process with the world, so that we can collaborate in dreaming a better future and designing the world we all want to live in.

Ilkka Suppanen
Helsinki, 2015

Ice Circle, a new Nordic snow and ice network

Imaginary Life recently was invited up to the Artic circle by artist Laila Kolostyak to help organise a seminar and workshop for over 20 selected snow and ice professionals from Russia, Finland, Sweden and Norway. The seminar was funded by Kulturkontakt Nord and the Norwegian Barents Secretariat and aimed to explore how Snow and Ice professionals can raise the profile of their work, as well as collaborate and share knowledge across borders on how to drive successful projects of all scales; from installations in nature parks, to interior and architectural design, to urban planning and urban reclamation and festival planning.

Keynote speakers included leading professionals such as Timo Jokela from the University of Lapland, Rovaniemi, known decades of spectacular land art, Jens Toms Ivarsson, Design Director at the world-famous ICEHOTEL in Jukkasjärvi, Sweden and Ole Morten Rokvam, an artist and craftsman who has curated leading events with snow and ice in Norway for over a decade. In addition, the artists from Kirovsk and Murmansk were exceptionally inspiring, sharing their festival and community work and bringing a lot of love and live music.

unique-ice-hotel-in-sweden-3

We spoke with Jens Thoms Ivarsson:

We were discussing the ‘eternal ephemerality’ or ice. Is that something Design can learn from?

Absolutely. Imagine: the earth was created at some point, some billions of years ago. The water we are working with could have come from a comet- its ancient and essential stuff. Two different materials met and collided, basically stone and water. They became a frozen moment. Hot lava froze into stone, and water turned into ice. It’s this moment of change that artists and designers often explore in the materials and contexts they work with. Moments of change. Tipping points. How materials age next together. How they behave. It’s fundamental stuff, but ice also teaches us about the nature of continuous change. The seasons, nature’s needs, human needs in winter climates, and of course, climate change. These are new frontiers for design in general. We always think about the negative aspects of snow and ice, how to get rid of it, how to avoid it. We’ve hardly scratched the surface of how to use it as a material.

How long is something ephemeral?

It’s a good question. It all depends on the point of view, the objectives of a project. We follow the melting process of the ICEHOTEL too- it is so beautiful. We spend so long making details, crafting interiors and design elements –always knowing it will melt and return to the river again. And during the process, the sound changes in the building, the atmosphere is fantastic. It’s not sad- its liberating. The ice hotel doesn’t collapse, it opens up in the centre to reveal the sky and the surroundings of the place where it started. There is so much new knowledge to be gained about snow and ice.

But there is a high risk of making mistakes working with such a volatile material?

Yes – but the volatility also opens possibilities. Designers always ask “How do I avoid mistakes?” Ernst Billgren’s book ‘Vad är Konst 2′ (What is art 2) says that the short answer is to sit very still! As soon as humans do something there are mistakes, but mistakes also lead to discoveries. All our genetic development and success is built on learning from mistakes. When I work in stone or concrete and it is placed in city, there is a lot of pressure as the object will lasts for a lifetime. Working in snow and ice is very freeing in a way. You can be more brave and experimental. Less self conscious and more playful.

How do you work with seasons of water and light at the ice hotel in Jukkasjärvi?

You’d think it all happens in the winter as the focus is on ice art but we are moving to all year round. In the summer there is rafting, fishing and other nature activities and the phenomenon of the sun never setting at night- that is a very special experience to have. Also we are preparing for the water to freeze long before it does. It’s the pivotal moment for us, as we invite artists from all over the world. And those artists are not all traditional ice sculptors. We work with people from all background to explore what they can create with ice as a material.

We can also funnel water from the river, and blow it through snow canons to create a material we call “snice” –manufactured snow. We can throw snow onto moulds. Sometimes we use reinforcement to create very large structures. We are also learning more ever year about how to use ice reinforcement. The old way is to create giant moulds for architectural structures where the walls are built with plywood moulds and filled with snice, much like the process for creating concrete buildings. By exploring ice reinforcement we open new doors to resourceful innovation in architecture.

How many people are involved in constructing the ICEHOTEL in Jukkasjärvi every year?

At the ICEHOTEL we have a team of over 50 people who work on the structure alone. Then there is all the finishing work on interior design, lighting and so on. Tools and methods are developing all the time and its important to share this knowledge.
Focus on working together is important – the joy comes when it is finished! One of the hardest jobs is being on roof in minus 35 connecting wires without gloves. It’s the engineers, technicians and ice workers we really have to thank! They make these ideas possible.

What other type of work do you do there?

One example is that we send ice and snice all over world- and send our engineers to make large events possible. For examples we created a catwalk for Chanel at the Grand Palais in Paris. We needed to install a cooling system for the 40 m long 8 m high catwalk. Karl Lagerfeld ordered it. We had to tell him not to wear boots not to get wet. He was great fun to work for. We asked him to lick the ice and he obliged!

One of my favourite projects that you showed at the seminar was the roundabout you made in a lake.

Yes, we cut out a huge disc in the river and added a boat engine. It was a simple intervention to see if the disc would rotate – and it did! It rotated at a perfectly even speed. It worked out better than we anticipated it would. Nature is like that.

@radioshenyen. On Buddhism and design.

Radio Shenyen has now moved to it’s own dedicated space on Tumblr. The old posts will remain here in the archives. Radio Shenyen is a blog part poetry, part diary, part letter, by the British born Tibetan Buddhist monk, Martin Hodgson, aka Tenzen Shenyen.
Shenyen received monk’s vows from His Holiness the Dalai Lama in July 2004. Shenyen, that means ‘friend’, has spent the last ten years wandering around the world, allowing the blessing of the tradition to mingle with the secular beauties of his own culture. In 2008, Shenyen slept in 93 different places. His office consists of a rolled up copy of Artforum and an old Nokia 100.
In October, Shenyen will be speaking at a Nordic Service Design Network’s conference on ‘Creating Value for Quality of Life.’ His talk will offer a Buddhist take on design, arguing that karma and experience cannot be correlated for predictable effect, much less be designed. The task of designers today is to ride the chaos and make decisions characterised by ‘innocence’ and precision. From cinema directors to kamikaze pilots, from biographeme to biography and back again, Shenyen traces a soft logic lineage of ‘contemporaries across millennia’.

Tenzen Shenyen

With everyone’s imagination atrophied, no one will ever be a threat to the world.

The exhibition by Pavel Matveyev at Cigarrvägen 13, Stockholm, is titled “With everyone’s imagination atrophied, no one will ever be a threat to the world #3.” A complex and though-provoking title presents a very simple installation of one large scale photographic image to be viewed from an armchair, with headphones of a soundscape, an audio documentation from the same site.
The image he chose was of an abandoned manor house on the outskirts of Moscow. The house was originally an aristocratic palace, but like many buildings of its kind, was converted into a public institution during Soviet times. After the revolution, properties that weren’t converted into sanatoriums or hospitals fell into disrepair. And in turn, those institutions have long since been abandoned.

With everyone’s imagination atrophied, no one will ever be a threat to the world #3

With everyone’s imagination atrophied, no one will ever be a threat to the world #3

The specific history of this house, although uncertain, calls into a questioning of what history and cultural identity means in the post-soviet era. Without a ‘golden age’ to fall back upon, how can these fading, decrepit romantic visions be anything more than documents of catastrophe? What image of ‘culture’ can be salvaged from history to remain relevant to today and moving forward? The manor house is viewed through an entanglement of overgrown branches. Dead wood obscuring the view a once splendid, great culture? Or a new, neural network emerging out of the ruins? Maybe both.

The most interesting part of the exhibition is not the image by itself, or image as art, but the decision by the artist to merely wallpaper the gallery with the image and guide the viewer to be seated in a comfortable old-fashioned armchair, to view the work whilst listening to an audio sample taken from the site. The work becomes temporal and highly evocative as you are emerged in the soundscape and the blown up patterns. You can hear and feel that this is a documentary of an abandoned space as you are surrounded by the rustling of leaves and the feint sound of dogs barking in the distance. It is a catastrophe that has happened. It is too late. You wait for a narrative or voice to appear, some semblance of human presence, but it never does. The audio is on a 3-minute loop, offering no answers and no conclusions. You almost start to hallucinate traces of human life. Can you hear voices or music in the background or is that sound from outside the gallery, the here and now seeping in through the corners? For a few minutes you are thrown into a powerful drama in this space. But it is emotion observed, not filtered, emotion filled with gentle acceptance.

Elena Fanailova describes Matveyev’s work as a contemplation of the “post-Soviet, post-cultural, post-historic space devoid of emotive meaning.” But the work itself is far from lacking in emotion: you are caught somewhere between a photograph, a still image and a film you once saw. It’s like watching a Tarkovsky film for the first time, but even that analogy is far too obvious. When so much of our consumption of images, still and moving, happens in the digital realm, this is a space in between, a ‘Russian’ sensibility in exile. You are a foreigner to the experience but complicit in it. Fanailova writes: “There is no pity, no nostalgia, only the purity of observation: photography and sound. This is post-history, post-culture, post-game.”

Whether this is a questioning of a image-making, a nostalgic longing for a meaningful contemporary cultural identity, or a personal coming-to-terms-with-history, Matveyev captures your heart through your senses with a sensitive and elegant intervention. He swiftly avoids the work becoming bombastic or clichéd by merely pointing us to experience an image in a new way again. It’s optimistic: your imagination is not atrophied; it just needs to be awakened gently. Matveyev’s exhibition is a commentary on all the consumption of all ‘culture’, bringing into question the relentless flow of images we experience on a daily basis in bite-sized packages of ‘history.’ Imagination is not dead or atrophied. But we must understand that images contain a tremendous power to influence on the way we think. They direct our awareness, and by doing so, shape our world view and our collective memory -no matter who we are or where we are from.

About the artist
Pavel graduated from Moscow State University’s faculty of journalism in 2002, and in 2006-2007 studied photography at the University of Brighton, UK. In 2012 he received his Master’s degree in Fine Arts from Konstfack in Sweden, where he is now a permanent resident.
In his work Pavel Matveyev explores connections between the private and the public, reflecting on nostalgia, melancholy and the luxury of boredom, often investigating notions of the gaze and the poetic image. In this process he employs simple tools in the form of photographic and audio recordings. His works are held in private collections in Sweden, UK, France, Norway and Russia and he has exhibited at Konstfack, Gävle konstcentrum and Arkitekturmuseet, Stockholm.

www.pavelmatveyev.com

About the space
Cigarrvägen 13 is a 30-square-metre art space run by Stockholm-based artists Ami Kohara, Frida Krohn, Ylva Trapp, Johan Wahlgren, Helena Piippo Larsson, Maryam Fanni and Lisa Renvall. Together they form an artists collective who aim to make it easier for all types of local artists to exhibit their work. Cigarrvägen 13 has been opened with support of Stockholms stad.

Allen Grubesic. A random exhibiting artist.

An exhibition by Allen Grubesic promises a thought-provoking moment of clarity for people familiar with his work and those new to it. Stripping messaging back to its core essence is the nature of Grubesic’s practice. By focusing his energy on dissecting the very nature of communication and image making, Grubesic engineers works that are both politically relevant and visceral. Many artists aspire to provoke a personal questioning of the times in which we live. Few do manage to do it with such precision.

Grubesic doesn’t waste time or effort on avoiding categorisation. Text and sculptural objects are the main tools he uses to provoke an immediate emotional response in his audience that is certain to be followed by a cascade of connotations and interpretations. Grubesic playfully caricatures himself and his work so that it is visible in a world obsessed with packaging easy answers. Whether the works provoke a smile or a ‘WTF?’ response, the artist knows how to get your attention, and sustain it with poetic refinement.

Conspiracy Theory, 2010.

Conspiracy Theory, 2010.

 

Conspiracy Theory is a collection of 20 text-based hand screen-printed panels, placed in a random matrix to form a strategic messaging model that can be rearranged to create new hierarchies of ‘unexplained’ acronyms. It is data visualisation and big data gone analogue. The acronyms are iconic, modern-day hieroglyphics. Each familiar set of letters fronts a sinister background conspiracy theory. Your eyes and mind flitter back and forth between ‘CIA’ to ‘NSA’ to ‘HIV’ and back again, subliminally throwing up a plethora of associations. Our understanding of these commonly used acronyms is shaped by their representation in media.

Each ‘conspiracy theory’ is topical. The acronyms have been carefully chosen to balance precariously on the edge of ambiguity, hence the random placement. Each acronym is connected through association with its neighbours in the grid. You may associate the acronym WTF with ‘Wikileaks Task Force’ – but WTF is still the perfectly adequate and appropriate response. Does PDA represent ‘Public Display of Affection’ or ‘Personal Digital Assistant’? Both are equally poignant. The former can get you thrown out of a restaurant and into a prison – if you are gay. The latter is the major driver of a society that allows this happen, whilst giving us some semblance of personal freedom and choice as globally connected citizens. What was once considered ‘conspiracy theory’ is now widely accepted as fact.

The shift in ‘transparency’ is relatively very recent but also ongoing. The speed of media consumption is increasing at an exponential rate along with connectivity. We have reached a tipping point where the easiest way to disarm an idea is to ignore it and let it into the oblivion of history. In a hyper-connected world 3 minutes ago is history. Our personalized #WTF messages are continuously regurgitated into a diminishing ‘public’ realm as shared content. As Grubesic points out with Conspiracy Theory, this is not random, it is considered. A self-perpetuating system of self-imposed censorship is the ultimate Conspiracy Theory.

But it isn’t all gloom and doom. Grubesic’s sculptural works range from the strangely sexual Staring at the sun to the more humorous yet equally engaging Frying pans. Awareness, when coupled with humour, can liberate us from the banal. Grubesic’s work is thought provoking but it’s also a lot of fun. He uses the most efficient means possible to deliver an immediate emotional punch, but he always leaves you enough space to mediate your own relationship to the image you are confronted with.

The energy of the work is carefully weighed and harnessed so that it is an important part of your experience without being dominating. In Frying pans, the commentary shifts. The pans are imported ‘readymades’, but on closer inspection you can see they have been carefully sandblasted. Oversized cartoon-like eggs are manufactured with finesse; the plasticised matt finish is tactile and seductive. The image may be appropriated and amusing, but the production process is complex and considered. As representations of ceaseless and excessive production and consumption Frying pans is both obscene and refined.

Grubesic is obviously at home in the field of production he is participating in. Humour, detachment and critical thinking are all part of his practice. But his work is not cynical or bombastic. Grubesic humbly invites us to stand alongside him as critics and perpetrators of the culture we all share – with large amounts of wit and generosity.

About the artist.
Allen Grubesic (b. 1974) graduated from The Royal Institute of Art in Stockholm in 2003. He uses text, print, photography and sculptural objects to analyse and deconstruct messages that epitomise the contradictory nature of popular culture.
Grubesic has had solo shows at the Museum of Contemporary Art in Zagreb, Natalia Goldin Gallery in Stockholm, Alida Ivanov Gallery in Stockholm, Charles Bank Gallery in New York, and most recently at Niclas Belenius Gallery in Stockholm. His work has been exhibited at Kunstlerhaus Bethanien, Berlin, The Modern and National museums of Stockholm as well as Tensta Konsthall, Kiasma in Helsinki, Bibliotheca Alexandria in Egypt, Lautom Contemporary in Oslo, Laviola Banks Gallery in New York, and Maria Stenfors Gallery in London.

Allen Grubesic is represented by Gallery Niklas Belenius, Stockholm and is currently showing at Oslo Kunstföreningen.

Seeing things differently

Visualizing complexity is a design approach that has always been used to handle multi-layered facts and perspectives. By using creative methods to visualize dry data, diverse people in an organization can be engaged in critical decision-making, from the outset of a project through to continuous improvement out on the marketplace. Turning dry facts into deep insights enables rapid and relevant decision-making. And it is only the people within a company who can know what relevant steps are needed for innovation. There is no one-size-fits-all approach. Doing the right things based on the wrong assumptions is not innovation.

Maps have to be ‘designed’ correctly for the task at hand. Take the world map as we know it today. The Gerardus Mercator’s projection was first published in 1569, and became widespread because it depicts a line of constant bearing as a straight line, which was relevant at the time for marine navigation. But the drawback of using that map today, to visualize new and existing business markets, is that it distorts the shapes and relative sizes of all the countries. The map also distorts our perception of the world. The map of True Africa created by Kai Krause, shows that Africa is far larger than we think. Then see the maps on land area to population, or amount of money per head spent on healthcare, and we instantly gain a more informed picture on which to base our innovation strategies.

The True Africa map by Kai Krause shows the size of the continent in relation to European counties.

The True Africa map by Kai Krause shows the size of the continent in relation to European counties.

The Gerardus Mercator’s projection was made for marine navigation.

The Gerardus Mercator’s projection was made for marine navigation.

Map from worldmapper.org shows public health spending to population

Map from worldmapper.org shows public health spending to population

Innovation is not so much of an outcome, as a process of asking the right questions at the right time, and asking them again and again, reiteratively. Since a company’s offering exists in real-time, across connected or digitally enabled networks, so too do the insights and information that continuous questioning and decision making are based on need to be in real-time. Innovation means never being satisfied with the obvious assumptions. And to break preconceived ideas we now have big data and data visualization.

Although a company cannot map all the potential outcomes of its activities, visual maps can play a large part in nurturing breakthrough thinking so that a company can focus on what it does best – and partner for the rest. Data visualization has yet to find its role in delivering real-time information for communications within a company, for critical decision making, or for real time communications between a company and its network, who, in a connected world, should be more deeply engaged in the ongoing strategies, activities and outcomes that bring to life a brand’s vision of innovation.

Maps don’t always make good online interfaces, but they do help us understand data in an intuitive way. Moving into a service-driven world, a company’s offering is continuously evolving and data visualization can be used to engage different types of stakeholders in the ongoing process of value generation. Imagine, for example, a call to action to developers to test and hack a beta digital service “pre-launch”. Or real time, localized invitations for users to swarm around an open innovation event, on and offline. Or adding services by using data collected from the public realm, such as traffic or weather reports, or national averages on life expectancy in relation to lifestyle choices. Innovation should be continuous rather than be an occasional manned mission to Mars. When users are informed and communicated with in more personal and transparent ways, they are more likely to offer up their own data to share in the benefits of ongoing innovation.

Maps in themselves do not tell us what to do: but they can help us harness knowledge and creativity to solve problems, and that is true innovation. No market research report or marketing message can compete with factual, real time information. We need to use technology and its designs to help us question all the assumptions that we take for granted- and make sure our good intentions result in meaningful activities.