Imaginary Life

Challenging the aviation industry one woman at a time.

How many percent of pilots are women? 3 percent? 5 percent or 11 percent? You might be surprised to find out that the country with the highest percentage of female pilots is India, with 11 percent, compared the global percentage of 3 percent and 5 percent in the United States.

Sai Deepthi Patro, 15-year-old from Visakhapatnam, India,

“The gender imbalance in aviation is global!” says Noopurr R. Chablani, Secretary of the Indian Chapter of the NGO Women in Aviation International (WAI). She continues: “Girls in India have been encouraged to study STEM subjects (Science, Technology Engineering and Mathematics) for quite some time already, so there are a lot of high school girls with high career ambitions.” Bhatia has years of experience in travel, tourism and hospitality and wanted to give young women more career opportunities – not only as pilots or cabin crew, but also as all types of engineers, technicians, designers, strategists, air traffic controllers, operations managers, and flight care specialists, to name but a few professions in the field.

Two WAI India trainees at Girls in Aviation Day celebration celebrated at the Delhi Flying Club, September, 2017.

Bhatia herself is no stranger to CSR (Corporate Social Responsibility). She started the Bird Academy in 1988, as an educational arm of the Bird Group. Bird Academy offers diploma and certificate courses in travel and tourism, airfares and ticketing, passenger and baggage handling, air safety and emergency handling, dangerous goods regulations, as well as consultant and foundation courses certified by IATA, a trade association of world airlines. The courses range from about a month to a year in duration and Bird Academy trains roughly 3,000 students every year, guiding them from high school to finding employment across the country.

Radha Bhatia, he driving force behind Women in Aviation International, India.

Bhatia adds: “We also need to involve the girls’ families so the girls all have an advocate at home. There are still a lot of preconceived ideas about what it means for a woman to work at an airport or as an air flight attendant. Also, specialised education is long and it can take years before the girls earning a living.” There is indeed, a lot of work to do. The global aviation industry needs to update its practices to actively promote gender equality. In India, Bhatia and Chablani are challenging the status quo and inspiring others to do the same.

Bhatia adds: “We also need to involve the girls’ families so the girls all have an advocate at home. There are still a lot of preconceived ideas about what it means for a woman to work at an airport or as an air flight attendant. Also, specialised education is long and it can take years before the girls earning a living.” There is indeed, a lot of work to do. The global aviation industry needs to update its practices to actively promote gender equality. In India, Bhatia and Chablani are challenging the status quo and inspiring others to do the same.

NOOPUR R CHABLANI, dedicated to gender equality in aviation.

 

 

Turning Wasted into Wanted.

Food for Change a new platform in Stockholm. Food for Change is a CSR platform for businesses connecting waste food with people in need. Local supermarkets explore how to reuse all the waste food they throw away every day, by creating a membership scheme for low-income people. Membership or gift cards for people in need costs roughly 50 euro to gain access to regular food deliveries. The programme invites volunteers to deliver the food to local communities. Many large companies invite their employees to take part in the scheme as a CSR effort.

A few other examples of green initiatives turning wasted into wanted:

Networks: The carpet manufacturer Interface has created a sustainable line of products called Net-Works. Net-Works is the first step in creating a truly restorative loop in carpet tile production, whilst cleaning up oceans and beaches of plastic and creating financial opportunities for informal economies; some of the poorest people in the world.

A firm in Brazil, Arteplas, is taking plastic bottles out of landfills and repurposing them as high quality rope. Treehugger reports that their product is both higher quality and cheaper than traditional rope constructed from fibres. Arteplas have independent analysis from a third party assessor showing that their recycling processes for rope use 70% less energy than ropes from virgin materials. Their plant employing up to 400 local people. The quality of the product, is proven in the success of the company and its applied use across different industries.

Blest. Making oil from waste plasticsTypically made from petroleum, it is estimated that 7% of the world’s annual oil production is used to produce and manufacture plastic. That is more than the oil consumed by the entire African continent. A Japanese company called Blest created a small, very safe and easy-to-use machine that can convert several types of plastic back into oil. Amazing. A machine like this would be invaluable to informal waste pickers the world over, allowing them to add value to collected plastics.

Financiamento para Cooperativas de Catadores de Lata Cooperetiva Amigios do Planete Na foto Manuel Basílio,Responsável pela Cooperativa e Adivaldo Oliveira Foto Adenilson Nunes Data 09/02/11 Local Portão de Lauro de Freitas Ba

The Green Hanger Made in Australia from 100% recycled cardboard, the Green Hanger will be used as an event invitation during Tokyo Designers Week, then as a coat hanger. The Green Hanger eco coat hanger is a fully recyclable and biodegradable cardboard coat hanger made from 100% recycled materials.
kids hangers

Parapu Durapulp pressed chair by Södra in Sweden is a winner of the Red Dot Design award; the product concept is a collaboration between an ad agency, the pulp manufacturer, KTH and famous PR-driving designers Claesson Koivisto Rune. DuraPulp is a new material that combines paper pulp and PLA (a biodegradable plastic) to create an incredibly resistant paper. Created from one pressed cut out sheet the new product demonstrates how a simple manufacturing process can add value to raw waste materials and create perceived value for the hotels and companies who use it.
PULP CHAIR

Eco-Drywall: While recent interest in sustainable building has spurred the creation of eco-minded materials like Greensulate and Cow Dung Bricks, drywall is one building component that has remained essentially the same over the past 100 or so years. That’s about to change, however, thanks to EcoRock, a new drywall material that’s made of 80 percent recycled materials.

Poly-Al is made from recycled Tetra Pak. Tetra Pak Europe pays a local producer to take care of old Tetra Pak. He removes the paper part and recycles and then uses the plastic/metal foil part to make a board, 15 mm thick, flat or corrugated that is used as a building material in walls or roofs. It is water proof, fire resistance and uses no additives in the compression process. They have started to use it for making cow-sheds in India and it has increased the milk productivity with 2-3 l per cow per day! It keeps the cows cool and comfortable, and is a beautiful material as well!

For more cases see The Ellen Macarthur Foundation. 

Seeing things differently.

Every design aims to ve multi-disciplinary, to take into account multiple perspectives. But how much do our design decisions create negative impacts and outcomes that we would, normally, horrify us – if we consciously designed them?

This is the challenge Design faces. Visualizing complexity is a design approach that has always been used to handle multi-layered facts and perspectives. By using creative methods to visualize dry data and diverse perspectives, people in an organization can make more informed decision-making, from the outset of a project.

Take the world map as we know it today. The Gerardus Mercator’s projection was first published in 1569, and became widespread because it depicts a line of constant bearing as a straight line, which was relevant at the time for marine navigation. But the drawback of using that map today, to visualize new and existing business markets, is that it distorts the shapes and relative sizes of all the countries. The map distorts our perception of the world and how we view people from various parts of the world.

The map of True Africa created by Kai Krause, shows that Africa is far larger than we think. Then see the maps on land area to population, or amount of money per head spent on healthcare, and we instantly gain a more informed picture on which to base our innovation strategies.

The True Africa map by Kai Krause shows the size of the continent in relation to European counties.

The True Africa map by Kai Krause shows the size of the continent in relation to European counties.

The Gerardus Mercator’s projection was made for marine navigation.

The Gerardus Mercator’s projection was made for marine navigation.

Map from worldmapper.org shows public health spending to population

Map from worldmapper.org shows public health spending to population

Innovation is not so much of an outcome, as a process of asking the right questions at the right time, and asking them again and again, reiteratively.

Life is in real-time, across connected networks, complex beyond our imagination. Innovation means never being satisfied with the obvious assumptions. Innovation is not a destination.

Data visualization has yet to find its role in delivering real-time information for communications for ongoing critical decision making, for the protection of biodiversity, for climate change and for the protection of mankind.

Visual maps in themselves do not tell us what to do, but they can help us harness knowledge and creativity to solve critical issues and problems. No market research report or marketing message can compete with factual, real time information. We need to use technology and its designs to help us question all the assumptions that we take for granted- and make sure our good intentions result in meaningful and even destructive activities.

 

Urbanflow Helsinki

Urbanflow envisions a new interface and operating system for cities. Urbanflow creates a more efficient, transparent relationship between city administrators and citizens – via real time data. Urban screens show locally-oriented and general purpose data in easy to use interfaces that help with all sorts of everyday activities from finding your way to getting info on energy, weather, traffic, public transport, and more. Citizens can also report anything from an event to a pothole in the city. The same urban screen shows contextual, hyperlocal information as well as broader, citywide content, allowing users to peek around walls and across the city. For officials and administrators this means making the city more transparent and efficient to manage through immediate feedback from the city’s residents. Watch the Urbanflow Helsinki Intro.

 

Fragmented by choice?

The dilemma of choice

Interesting article in the Guardian about choice and marketing. And a great quote from Professor Tim Jackson, the author of Prosperity Without Growth: “We buy things we don’t need with money we haven’t got to make impressions that don’t last on people we don’t care about.”It has quickly become a well-known phrase, but in his book, he describes how the never-ending spiral of over-consumption has led us into never-ending spiral of debt and cultural decay in Western society. And moreover, how “We do not have investment structures, investment markets, investment conditions that are suitable to lay down the infrastructure to allow people to make better choices.”

Prosperity Without Growth

It’s proven that consumers who are faced with too much choice, make no choice at all. In fact, the biggest luxury of our age is to be totally relieved from the stress of choice making; stores that sell one thing, set breakfasts and tasting menus, Japanese spa style retreats where your time is scheduled for you, without internet access, and you are told what to wear. What could be a better remedy to the stresses of modern day life?

Read more

Chinese Newspapers report on Swedish Design

The articles surrounding the Shenzhen Industrial Design Conference go something like this:
“Sweden: Design for Better Business
Sweden is the first country to become industrialized in Scandinavia and also the earliest country to develop the industrial design movement. IKEA and VOLVO have been icons in people’s minds, standing for Swedish design.
The Swedish designers coming this time are well prepared, not only for the signing ceremony, but also for holding presentations sharing their experience in furniture design, interior design, industry design and other types of design.”

Read more