Sweden as a nation brand
Worked extensively for Visit Sweden and partnering organisations such as the Swedish Institute, Foreign Office, Invest in Sweden agency, etc. who collectively are responsible for communicating Sweden abroad, over a period of a decade. Worked on framing nation branding, from strategy to insights and communications guides. My work began with the core values for the brand, illustrated with key USP case studies. I went on to work directly leading work on a major Nation Brands Benchmark report and Global Trends insights report, also illustrated with key concepts and cases. Via Imaginary Life.