Destination branding

Imaginary Life has worked extensively for Visit Sweden and partnering organisations such as the Swedish Institute, Foreign Office, Invest in Sweden agency, who collectively are responsible for communicating Sweden abroad, over a period of a decade.

Worked included the core brand platform and content creation, from strategy to insights and communications guides, the core values for the brand, illustrated with key USP case studies, and work on a major Nation Brands Benchmark report and Global Trends insights report, also illustrated with key concepts and cases.

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