Imaginary Life

Doing is dreaming
~ collaboration ~ cocreation ~ communication

Future by research & design

Imaginary Life is a creative network founded by strategist and writer Tanya Kim Grassley.

The story began in nineties Osaka, Japan as a makeshift entity, an idea, a series of cross-disciplinary, collaborative events, and a lo-fi, hands-on approach. Since then, Imaginary Life has been a meeting point for all types of creative professionals to work together.

Today, Imaginary Life helps forward-looking organizations facilitate rapid decision-making with a unique combination of creative strategy, design thinking, futurescaping insights and brand communications.

 

For more information please contact: info at imaginary life dot net.

Except where otherwise noted, all content on this site is licensed under a Creative Commons Attribution 3.0 license.

Nordic By Nature Publishing

Nordic By Nature started as a podcast of 11 episodes, inspired by Arne Naess, the Norwegian philosopher who coined the term ‘deep ecology’. Our interviewees were not chosen to represent society at large, but rather because of their ability to … Continue reading

Futurescaping Internet

As a freelance journalist Tanya had the freedom to explore the future of Internet and broadband on Society, Business and Culture., traveling and creating several online TV web shows, articles and radio shows. She produced her own column on the … Continue reading

Healthcare Design

Strategy & Service Design. Tanya was hired by a top innovation agency to lead two major service design projects for Healthcare; the first was to define how to set up a Fast track system for humanitarian health cases, and the … Continue reading

Design development

Strategy & Copy. Tanya worked as senior copywriter for the masterbrand strategy for Assa Abbloy and brand architecture their whole portfolio, creating the ethos and vision for consumer benefits that were then translated into product design and purchasing strategy. She … Continue reading

Global Design Strategy

Design Strategy, Research & Copy. The global telco provider Ericsson wanted to apply it’s new brand visual identity to it’s work- beyond placing a logo on hardware products. How does a coherent design shape services and digital interfaces across all … Continue reading

Consumer insights

Strategy, Insights & Copy. For the telco company Vodafone, informed service design development for NOw+ offering by translating user mobile behaviour data into 3 target group profiles, detailing their needs and behaviour in magazine style presentations. The work included benchmark … Continue reading

360 design philosophy

Strategy, Insights, Concepts & Copy. As creative lead strategist, insights and sole copywriter for the Iittala brand for over 3 years, Tanya worked with all aspects of brand, product and communications development for the platform Against Throwawayism, via agency Grow. … Continue reading

Nation branding

Tanya worked extensively for Visit Sweden and partnering organisations such as the Swedish Institute, Foreign Office, Invest in Sweden agency, who collectively are responsible for communicating Sweden abroad, over a period of a decade. Worked on the core brand platform … Continue reading

Innovating AI

As Director of Global Insights for Strategy, Research, Insights for Huawei Innovation, I lead my own team on exploratory consumer insights work and brand strategy, briefing all partners on a new brand vision for product design for a new AI … Continue reading

The heart of healthtech

Design Strategy, Research, Copywriting. Various strategic projects under CDO Sean Carney at Philips culminated in the synthesized internal design research work into a new design philosophy; with leading values and criteria that describe the benefits, aspiration and design ethos of … Continue reading

Storytelling about places

Strategy, Research, Design. Connected curation with exhibition design and created a communications platform for Nordtroms museum to convey the diverse cultural heritage of the Northern Norway. 7 content arenas formed the basis of all communications strategies and briefed the curator … Continue reading

The Foundation for the Contemplation of Nature

As an active member of the Foundation, Tanya works with Ajay Rastogi on Strategy and Research. The Foundation for the Contemplation of Nature offers experience-based Resilient Leadership courses and workshops. Our headquarters are based in a sustenance village at the … Continue reading

Multi-media music

Strategy, Insights & Communications. Stockholm based agency Strobe created and worked on a 3 year multi-media global communications platform that brought Absolut into music after 20 years of art and fashion, directing a number of partnering agencies across all media … Continue reading

Connecting People for Good

Strategy, Insights & Communications. Heroes TV show creator Tim Kring and partner The Company P needed to bring their multi-platform gaming concept for Nokia to a wider audience than ARG gamers. The Imaginary Life team created a target group engagement … Continue reading