Nokia, Connecting People for Good
Strategy, Insights & Communications. Heroes TV show creator Tim Kring and partner The Company P needed to bring their multi-platform gaming concept for Nokia to a wider audience than ARG gamers. The Imaginary Life team created a target group engagement and partnership strategy to launch a live role play game through interest-based communities and use ‘Musicians for Good’ etc. as a core idea to engage support partnering charities through the game in a ‘Conspiracy for Good’.