Imaginary Life

Innovating AI

As Director of Global Insights for Strategy, Research, Insights for Huawei Innovation, I lead my own team on exploratory consumer insights work and brand strategy, briefing all partners on a new brand vision for product design for a new AI platform, OS platform and multiple devices.
Work included Brand platform, positioning, core communications strategy, briefing teams and agency partners in Shanghai, consumer and design trends, design philosophy and exploratory design work alongside design agency Things To Be.

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