Innovating AI

Working in the role of Director of Global Insights for Strategy, Research, Insights for Huawei Innovation, Imaginary Life lead its own team on exploratory consumer insights work and brand strategy, briefing all partners on a new brand vision for product design for a new AI platform, OS platform and multiple devices. The deliverables included Global Brand platform, positioning, core communications strategy, vision and mission, briefing teams and agency partners in Shanghai, consumer and design trends, design philosophy criteria and exploratory design work alongside thew client’s lead design agency.

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