Global Design Strategy

Design Strategy, Research & Copy. The global telco provider Ericsson wanted to apply it’s new brand visual identity to it’s work- beyond placing a logo on hardware products. How does a coherent design shape services and digital interfaces across all types of categories? How does this add value for their customers and drive integration and efficiency? After performing key stakeholder interviews and a gap analysis, Tanya created an overarching design philosophy that informed all product categories, including a new design team and sales leaders set to work across the whole organisation – and client organisations. Via agency The Brand Union.

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