Imaginary Life

Ericsson Design Strategy

Design Strategy, Research & Copy. The global telco provider wanted to apply it’s new brand visual identity to it’s work- beyond placing a logo on hardware products. How does a coherent design shape services and digital interfaces across all types of categories? How does this add value for their customers and drive integration and efficiency? After performing key stakeholder interviews and a gap analysis, I created an overarching design philosophy for all product categories, including a new design team equipped for problem solving and set to work across the whole organisation – and client organisations. Via agency The Brand Union.

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