Imaginary Life

Design development

Strategy & Copy. Tanya worked as senior copywriter for the masterbrand strategy for Assa Abbloy and brand architecture their whole portfolio, creating the ethos and vision for consumer benefits that were then translated into product design and purchasing strategy. She also created brand platforms for all their new technology products brands, via agency Grow and worked on creating the overall Design Philosophy for Yale Lock product development, purchasing, and communications.

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