Design development

Imaginary Life’s founder is a strategic creative director and copywriter who leads cross displinary teams for clients and their agency partners. As senior copywriter for the masterbrand strategy for Assa Abbloy included B2B and B2B2C messaging; creating the ethos and vision for consumer benefits that were then translated into product design strategy and purchasing strategy –and the creation of brand platforms for all new technology products brands. The project was extended to include the global Design Philosophy for Yale Lock product development, purchasing, and communications.
Similar design development communications projects have been performed for global brands such as Iittala, Philips, Huawei, and Ericsson.

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