Strategy, Insights & Communications. Stockholm based agency Strobe created and worked on a 3 year multi-media global communications platform that brought Absolut into music after 20 years of art and fashion, directing a number of partnering agencies across all media under Global Communications Director Micke Persson.
The Absolut Tracks Global communications platform released unique audio and music video portraits of the brand’s core values and iconic bottle through the music world, gaining credibility and using Internet to get unique tracks and vinyls to dance floors, venues and radio stations across the world. Creative Director Jonas Hallberg. Copywriting and Concepts, Tanya Kim Grassley, Film Gregory Brown.