The power of X: A collaborative process 协作过程
“If you are committed to serve, there is always endless opportunity.”
如果你致力于服务,那么机会就会源源不断。
Here are some notes we used in China on turning risk into value.
将风险转化为价值
The reality: Resources- both material and human – come at an increasing cost. Which makes business more and more risky – financially, environmentally, and socially. At the same time, customers are going “back to basics”. They are claiming the service, that has been stripped away by mass production. Once again they are demanding value in exchange for buying a product. Consequently, two different economies are emerging. The thriving and the struggling.
现实:物质资源和人力资源的成本与日俱增,这使得商业活动在财经,环境,和社会方面所面临的风险越来越大。与此同时,顾客却“回归基本”,他们寻求在批量生产下荡然无存的服务。他们亦要求在购买产品时所获得的价值。这两大不同的经济主体应运而生:一个破勃发展,一个苦苦挣扎。
Consumer demands: Not only do people expect companies to make great products, but they also want those products to be fixed, serviced and exchanged. They want all the experiences a product enables – on demand. Having access to these experiences is even more important than ownership. Car companies are helping people choose their holidays, shoe companies are offering lifetime guarantees, and mobile phone companies are letting entrepreneurs develop new services for them. From an X perspective, “service” is the central business proposition, and products are just one way to deliver customer value.
客户需求:人们不仅期待企业能生产出更好的产品,也希望这些产品可以被调整,服务到位且可相互交换。他们希望产品能包含他们对于体验所有的期望。拥有这些体验比拥有产品本身更为重要。汽车企业帮助人们选择度假的方式,鞋厂提供终生保修,移动电话公司正在企业家的帮助下发展崭新的业务。从X的角度来看,“服务”是商业活动的主题,而产品只是实现客户价值的一种途径。
How to leap ahead: Successful companies are organizing themselves to co-create service value through relationships with other entities in society. They are thriving because they have restructured their business and revenue models to deliver service when and where it is wanted. But this doesn’t mean a company has to do everything. They partner with other companies, municipalities, consumers and entrepreneurs, so they can lead in their field across different areas of consumer life. They see their organization as an adaptive network. This is only achieved with clear processes and tools.
如何走在前列:成功的企业通过和社会上其他实体建立合作伙伴关系,重组自身从而共同创造服务价值。这些企业可以何时何地地重组业务和收益模式,因而更好地传递服务–这是他们成功的秘籍所在。但是这并不意味着企业要包揽一切事务。他们与其他企业,当地政府,顾客和企业家进行合作,在顾客生活的各领域里占据领先地位。他们视其自身的组织机构是一个可以调整的网络。实现它只需有清晰的步骤和方法即可。
The Power of X helps its client partners create tools to generate engagement and solutions across a growing value chain. Shared analysis and proven actions create shared beliefs. We develop and amplify the service aspects of our clients’ business, internally and externally, streamlining all the processes and logistics that deliver genuine value. We are a network of independent professionals, with international experience, from diverse areas of expertise, like retail, design, marketing and branding, digital development and business consulting.
The power of X 帮助客户合作者创造工具,实现融入日渐增长的价值链之上,并找到解决方案。共享分析和久经考验的行动创造共同的信念。我们内外合力,发展扩展客户业务的服务面, 一体化所有的流程和后勤服务以传递真正的价值。我们拥有独立的专业人员网络,丰富的国际化专业知识,业务涉及零售,设计,市场营销,品牌设计,数字发展和商业咨询等领域。
The Power of X is a process facilitation partner for using design thinking and business model innovation to develop service value and tackle strategic change. The power of X is founded by Boy’s Don’t Cry & Imaginary Life.
The power of X 利用设计思维和商业模式创新,协助推动发展服务价值,解决战略性变革。the power of x 是由Boy’s Don’t Cry 和 Imaginary Life 共同创办。